Should You Have an Online Store?

According to agbeat.com, “Internet retail sales have been growing steadily in the last few years and it is projected that in 2015 there will be a ten percent spike in the United States.”  Agbeat.com predicts that e-commerce sales will grow to $279 billion in 2015.  With so much money being spent online, it just might make sense for your business to …

Your Small Business CAN compete with the Bigger Guys!

Competing with bigger competitors and chain stores presents a real challenge for smaller retailers.  The key to claiming a piece of the market, however, is not to try and compete, but to promote what makes you different, and better, than the big guys.  Let’s look at some of the great things about a shopping with a smaller business that set …

Use Your Terminal as a Marketing Tool

You pay for your payment processing terminal.  It is a necessary business expense, allowing you to accept credit and debit cards.  So why not put your terminal to work for you?  What if it could also serve as a marketing tool to encourage repeat business and bring new customers in the door? Customize Your Receipts When you customize the receipt …

Learn From a Customer Complaint

If you run a business that has interaction with the public, a few complaints here and there are inevitable.  While it is always disappointing to have an unhappy customer, a complaint can be an opportunity to strengthening the relationship with your customer by displaying your commitment to make things right.  It can also reveal to you where there may be …

Financial Planning for Your Business

You put everything into starting and growing your business.  While it is extremely rewarding to see your business thrive, the worry about the future can be stressful.  Some thoughtful planning will help insure you are prepared for those inevitable ups and downs and alleviate at lease a little of that stress.  Let’s look at a few ideas to help you …

Eliot Management Group Opens New Tampa Office

Eliot Management Group is pleased to announce the opening of its Tampa, Florida office.  The spacious office suite is located in the Bridgeport Center, just minutes from both downtown Tampa and downtown St. Petersburg. “We are so pleased to open our first office in Florida,” said Tony Norrie, Eliot Management Group President.  “Eliot believes in a consultative approach to working …

Using Instagram to Promote Your Business

Many business owners still think of Instagram as something kids use to post goofy pictures.  However, Instagram has grown and can be utilized as a powerful marketing tool.  Instagram is the perfect way to market to your audience with images and short messages.  It allows you to humanize your brand and connect with your customers in a new and exciting …

Spring Cleaning To Prepare for Summer Shoppers

Summer is a busy season for many businesses, as it usually means a change in consumer spending habits. Travel and sightseer spending increases, and your business needs to be prepared. The sooner the better is always true, whether it’s making adjustments to your merchant account or ordering new equipment. To get the ball rolling, here are a couple “spring cleaning” …

Writing a Job Post? Think Like a Marketer.

Too often we think we can just post a job and wonderful, qualified candidates will just flock to apply.  But that isn’t really how it works today.  As the economy improves, the competition for quality candidates increases.  Just like when advertising your business, if you want to attract attention, your post must stand out.  The job is your product and …

More Common Sales Mistakes

Last time we looked at some common pitfalls sales people fall into that negatively impact their success.  Let’s talk about some more issues many sales people face that keep them for being the best they can be. Lack of urgency.  Waiting for business to come to you is a great way to fail miserably in sales.  Even if you have …