Small Businesses Can Provide Big Time Customer Service

As a business owner you have lot on your plate.  You have to juggle the demands of day to day operations with planning for future growth.  With so much that needs your attention, it is easy to forget about the importance of good customer service.  Customer service, however, is one of the things that can have the biggest impact on …

Make Your New Hire Feel Welcome

Last time we talked about how expensive employee turnover can be and how important it is to keep your quality employees happy.  However, it is going to happen that you need to fill an opening.  When you are forced to hire someone new, make sure you make the transition as easy as possible for your new employee.   You carefully …

Employee Turnover is Expensive

Employee turnover is expensive.  Some of the costs are hidden, but they are there, and they can really add up.  It is estimated that it can cost as much as 150 percent of a position’s annual salary to fill a vacancy.  Actual costs may be higher or lower depending on the type of position, but regardless it is very expensive …

Use Social Media to Reinforce Your Brand Identity

Our last few posts discussed branding.  What it is and why it’s important, even for a smaller business.  This time we will explore a few ways your business can use social media to reinforce your brand identity. Facebook is an excellent resource for reaching your customers.  Here you have a chance to tell your brand’s story and connect with consumers …

Develop Your Brand Without Breaking the Bank

Last time we defined the concept of branding as the process of creating an identity for your business or product.  The way your targets perceive your business has a real impact on the buying choices they make.  You know how important it is to set yourself apart from all the others competing for your customers’ business.  A good way to …

What is Branding Anyway?

Branding is a big buzz word in the marketing world, but do you know what it really means?  More importantly, what does it mean for you and your business?  Brand refers to the way your product, business, or company is perceived by your customers and potential customers-what sticks with them and comes to mind when they see or hear your …

Take Care of Your Professional Relationships

Just like any relationship, your professional relationships need to be cultivated and cared for if they are to grow and flourish.  This is true whether you are thinking about a client, a prospect, a co-worker, employee or boss.  How you nurture these professional relationships will have a direct impact on how successful they are. Make caring for your relationships a …

Resolving a Customer Complaint

If you run a business that has interaction with the public, a few complaints here and there are inevitable.  While it is always disappointing to have an unhappy customer, a complaint can be an opportunity to show your commitment to making things right, and can even strengthen the relationship. Usually complaints can be addressed simply by complying with a customer’s …

Manage Your Stress

Last time we talked about small things you can do each day to improve your health and well being.  Controlling stress is a vital part of staying healthy.  Stress is an inevitable part of our busy lifestyles.  Work, kids, and social demands can be overwhelming.  Even if you like your job, love your kids and enjoy your friends, the pressure …

Simple Wellness Strategies You Can Begin Today

We all recognize how important it is to stay fit and healthy, but it can be darn near impossible when we are busy running a business and trying to juggle the demands of your private life.  The better you feel, the better you perform, and a healthy business owner is a more effective business owner.  Here are 16 simple healthy …